Business, Management and Accounting

All Items

• ANALYSIS OF MUTUAL DIFFERENCES OF NEUROMARKETING ATTRIBUTES IN THE CONTEXT OF ACHIEVED CUSTOMER EDUCATION

  Dagmara Ratnayake-Kaščáková, Anna Tomková, Ivana Ondrijová

  21-28

• ANALYSIS OF SELECTED ATTRIBUTES OF SENSORY MARKETING IN THE CONTEXT OF SELECTED SOCIO-DEMOGRAPHIC CHARACTERISTICS

  Anna Tomková, Ivana Ondrijová, Dagmara Ratnayake - Kaščáková

  45-52

• ANALYSIS OF SELECTED INDICATORS AND THEIR IMPACT ON THE DEVELOPMENT OF TOURISM WITHIN THE PROJECT ,,EUROPEAN CITY OF SPORTS KOŠICE“

  Švedová Milena, Tünde Dzurov Vargová

  15-27

• ANALYSIS OF THE ATTENDANCE OF BARDEJOV SPA BASED ON THE EVALUTION OF ARCHIVED UNPUBLISHED DOCUMENTS

  Jana Mitríková

  39-51

• ANALYTICAL PERSPECTIVE ON THE IMPORTANCE OF ONLINE SHOPPING VIA SMARTPHONE IN E-COMMERCE CONDITIONS

  Jakub Horvath, Jaroslav Vojtechovsky

• ANALYTICAL VIEW OF THE CONSUMER BEHAVIOR OF MILLENNIALS

  Jakub Horváth, Radovan Bačík, Richard Fedorko

  26-34

• ASSESSMENT OF SELECTED DETERMINANTS OF BURNOUT SYNDROME AND COPING STRATEGIES IN TERMS OF DEMANDING SITUATIONS IN MANAGERS

  Barbara Nicole Stríšová, Zuzana Birknerová

  43-53

• BANKRUPTCY PREDICTION APPLYING MULTIVARIATE TECHNIQUES

  Martina Mokrišová, Jarmila Horváthová

  52-69

• BASIC ECONOMIC ISSUES ACCORDING TO THE IATF

  Štefan Tóth

  18-25

• CHALLENGES TO INTEGRATING REQUIREMENTS OF THE QUALITY MANAGEMENT SYSTEM INTO AN ORGANISATION'S STRATEGY

  Marek Teplý

  8-14

• CHANGE DRIVERS AS KEY SUCCESS FACTORS IN EUROPEAN RESEARCH AND INNOVATION PROJECTS

  Tomas Koren, Matus Kubak

• COACHING IN THE FIELD OF BUSINESS MANAGEMENT

  Zuzana Birknerová, Barbara Nicole Čigarská , Veronika Vojtilová, Gabriela Gabrhelová

• COTROLLING AS A TOOL FOR INCREASING BUSINESS PERFORMANCE – PERFORMANCE CONTROLLING

  Jarmila Horváthová, Martina Mokrišová

  62-77

• CURRENT TRENDS IN HUMAN RESOURCES MANAGEMENT AS IMPORTANT IMPLICATIONS OF THE GLOBAL COVID-19 PANDEMIC

  Ľuba Tomčíková, Nella Svetozarovová

  53-61

• DIGITALIZATION THROUGH PANDEMIC CRISIS: EFFECTS ON TECHNOLOGY, PROCESSES & HUMAN CAPITAL

  Ana Gandrita, Bernardo Bastos, Daniel Mandel Gandrita, Diana Costa

• EARNINGS MANAGEMENT DETECTION: PRACTICAL APPLICATION OF BENFORD'S LAW IN BUSINESS PRACTICE

  Dominika Gajdosikova, Marek Nagy, Katarina Valaskova

• ECOLOGICAL COMMUNICATION CHALLENGES IN WASTE MANAGEMENT

  Dorottya Somfay

• EDUCATION MANAGEMENT. Theoretical, empirical and praxeological aspects of the management of educational institutions

  Juraj Tej

• EVALUATION OF SALES BEHAVIOR BY CUSTOMERS IN THE CONTEXT OF SELECTED CHARACTERISTICS OF SALESPEOPLE

  Anna Tomková, Ivana Ondrijová

• Facebook vs. Instagram: Which Social Network Can Help One Become President?

  Juraj Kamenský, Lujza Laudárová, Zuzana Mikulášová

• FACTORS AFFECTING THE FREQUENCY OF ONLINE SHOPPING OF YOUNG CONSUMERS IN THE POST-COVID-19 ERA

  Tonino Pencarelli, Veronika Skerhakova, Denis Tirpak

• HOW BEING AT HOME CHANGED US: AN EMPIRICAL STUDY ON CONSUMER BEHAVIOR CHANGES DURING THE COVID-19 PANDEMIC

  Lenka Veselovská, Lucia Bartková

• HOW DID COVID-19 RESHAPE THE TRANSPORTATION PREFERENCES AMONG TOURISTS

  Lukáš Vaľko, Eva Smolková

• IMAGE EVALUATION OF NATIONAL PARKS IN THE SPIŠ REGION

  Veronika Kohútová, Eva Litavcová

  70-80

• IMPACT OF THE SPECIALIZATION OF SELECTED ECONOMIC SECTORS ON THE VOLUME OF CROSS-BORDER MERGERS AND ACQUISITIONS IN THE COUNTRIES OF THE EUROPEAN AREA

  Jaroslava Hečková, Alexandra Chapčáková, Stela Marková

  28-36