Business, Management and Accounting

All Items

• ANALYSIS OF MUTUAL DIFFERENCES OF NEUROMARKETING ATTRIBUTES IN THE CONTEXT OF ACHIEVED CUSTOMER EDUCATION

  Dagmara Ratnayake-Kaščáková, Anna Tomková, Ivana Ondrijová

  21-28

• ANALYSIS OF SELECTED ATTRIBUTES OF SENSORY MARKETING IN THE CONTEXT OF SELECTED SOCIO-DEMOGRAPHIC CHARACTERISTICS

  Anna Tomková, Ivana Ondrijová, Dagmara Ratnayake - Kaščáková

  45-52

• ANALYSIS OF SELECTED INDICATORS AND THEIR IMPACT ON THE DEVELOPMENT OF TOURISM WITHIN THE PROJECT ,,EUROPEAN CITY OF SPORTS KOŠICE“

  Švedová Milena, Tünde Dzurov Vargová

  15-27

• ANALYSIS OF THE ATTENDANCE OF BARDEJOV SPA BASED ON THE EVALUTION OF ARCHIVED UNPUBLISHED DOCUMENTS

  Jana Mitríková

  39-51

• ANALYTICAL VIEW OF THE CONSUMER BEHAVIOR OF MILLENNIALS

  Jakub Horváth, Radovan Bačík, Richard Fedorko

  26-34

• ASSESSMENT OF SELECTED DETERMINANTS OF BURNOUT SYNDROME AND COPING STRATEGIES IN TERMS OF DEMANDING SITUATIONS IN MANAGERS

  Barbara Nicole Stríšová, Zuzana Birknerová

  43-53

• BANKRUPTCY PREDICTION APPLYING MULTIVARIATE TECHNIQUES

  Martina Mokrišová, Jarmila Horváthová

  52-69

• BASIC ECONOMIC ISSUES ACCORDING TO THE IATF

  Štefan Tóth

  18-25

• CHALLENGES TO INTEGRATING REQUIREMENTS OF THE QUALITY MANAGEMENT SYSTEM INTO AN ORGANISATION'S STRATEGY

  Marek Teplý

  8-14

• COTROLLING AS A TOOL FOR INCREASING BUSINESS PERFORMANCE – PERFORMANCE CONTROLLING

  Jarmila Horváthová, Martina Mokrišová

  62-77

• CURRENT TRENDS IN HUMAN RESOURCES MANAGEMENT AS IMPORTANT IMPLICATIONS OF THE GLOBAL COVID-19 PANDEMIC

  Ľuba Tomčíková, Nella Svetozarovová

  53-61

• IMAGE EVALUATION OF NATIONAL PARKS IN THE SPIŠ REGION

  Veronika Kohútová, Eva Litavcová

  70-80

• IMPACT OF THE SPECIALIZATION OF SELECTED ECONOMIC SECTORS ON THE VOLUME OF CROSS-BORDER MERGERS AND ACQUISITIONS IN THE COUNTRIES OF THE EUROPEAN AREA

  Jaroslava Hečková, Alexandra Chapčáková, Stela Marková

  28-36

• RATE OF SPECIALIZATION OF PRODUCTION SECTORS AND SECTORS OF ECONOMIC SERVICES AND ITS IMPACT ON THE VOLUME OF CROSS-BORDER MERGERS AND ACQUISITIONS IN THE SOURCE COUNTRIES OF THE EUROPEAN AREA

  Jaroslava Hečková, Alexandra Chapčáková, Stela Kolesárová

  29-38

• RELATIONSHIP MARKETING IN TOURISM: A BIBLIOMETRIC OVERVIEW

  Martin Rigelský, Viera Ivanková

  8-20

• THE IMPACT OF THE PANDEMIC CRISIS ON INTEREST LEVEL AND SCHOPPING BEHAVIOUR WITHIN THE DISCOUNT PORTALS

  Daniela Matušíková, Kristína Šambronská

  8-17

• TRANSFORMATION OF THE INFORMATION SECURITY SYSTEM ON TISAX

  Štefan Tóth

  35-44