IMAGE EVALUATION OF NATIONAL PARKS IN THE SPIŠ REGION
Keywords:High Tatras, Slovak Paradise, Pieniny, destination image, correspondence analysis
This study deals with tourist satisfaction in the destinations of Spiš region (High Tatras, Pieniny and Slovak Paradise). The main aim is to examine how destinations differ mutually based on individual satisfactory attributes including services and various types of facilities and other characteristics of destination. Respondents evaluated their satisfaction on 5 point scale and after that data was analyzed by correspondence analysis. We found out there are some differences between destinations, however they offer diverse type of experiences for visitors. Even when High Tatras are obviously better in many ways, this destination is considered more commercialized with higher prices, otherwise it is well known in abroad as well. Pieniny and Slovak Paradise destinations have a huge potential to provide amazing experiences too, but better infrastructure construction would help.